Concept Statement
In this project, I plan to create an abstraction from a form found within nature. My goal is to interpret and organize this found pattern with an underlying grid structure to help develop and describe ideas through iteration. Following the creation of this, I will then implement this onto a general multipurpose card. I look to convey a simplistic design with a functional craft of card. I plan to explore the development of dynamic shapes through the analysis of forms in nature. These studies will be organized using various patterning strategies, principles, and techniques. These compositions will be applied to a range of elements and principles associated with pattern development to visual compositions.
I chose this idea because I enjoyed the minimalist nature of the shape and still conveyed the principle and feeling I intended. The color and textured paint were intentional to give a diverse feel to my variation between each card. I prioritized movement and scale within my pattern. I wanted the main focus to be on my card and the central design. To emphasize this, I went with a minimalist envelope and card design to give a functional focal point for my card.
